Selected work across strategy, content, and business growth for clients across multiple industries.
PR & Communications
Industry: Luxury Hospitality & Real Estate
Client: Private
Challenge: An ultra-exclusive hospitality and real estate brand needed PR that matched an international clientele expecting nothing less than the world’s top luxury titles.
Action: Built the brand’s PR strategy and wrote its PR content, securing placement in leading global luxury publications alongside budget management and direct counsel for senior leadership.
Result: Coverage in top-tier international luxury media and a structured media process the company didn’t have before.
Marketing Strategy
Industry: Marketing & Media
Client: Private
Challenge: An influencer marketing platform needed one person to run the business side of the operation, not just support it.
Action: Created the marketing and media campaign, took over outreach, and carried every deal from first contact through to a live campaign.
Result: The platform got exactly what it needed: a business side that worked, near-total outreach conversion, and a launch with agencies and influencers already signed.
Content Strategy
Industry: Blockchain, Legal & Finance
Client: Private
Challenge: Leadership kept launching new ventures, each needing a digital presence fast.
Action: Ran the full content operation, strategy, website copy, calendars, and social posting across a dozen-plus ventures at once.
Result: Every new venture launched with a professional digital presence already in place. Nothing waited for marketing to catch up.
Press & Media
Industry: Legal & Digital Assets Advisory
Client: Private
Challenge: Leadership wanted recognition as a leading voice in legal and digital-assets advisory, not just another consultant.
Action: Strategized and coordinated media placement across major and niche outlets.
Result: Went from unknown to a recurring source for top-tier financial and crypto publications. Now fielding interview and conference requests instead of chasing them.
White Paper Writing
Industry: Web3 / Blockchain
Client: Private
Challenge: Different crypto projects each needed a core document laying out their mission, technology, and economic model.
Action: Researched, wrote, and designed white papers across multiple projects, defining the problem, framing the solution, explaining the technology, and mapping out the token plan.
Result: Clear, credible documentation behind more than one crypto launch.
Digital Footprint
Industry: Legal & Professional Advisory
Client: Private
Challenge: Beyond LinkedIn, needed a full digital footprint: publishing, a website, and one consistent voice across everything, not five disconnected accounts.
Action: Built the brand from scratch: logo, website, and every channel, then wrote and posted the content that kept it running, one client after another.
Result: From no digital presence to a full brand ecosystem with a website, content, and connected digital channels from day one.
LinkedIn Strategy
Industry: Finance & Regulatory Consulting
Client: Private
Challenge: Firm leadership had no online presence at all, LinkedIn included, no content strategy, and no plan for how to build one from the ground up.
Action: Built and ran his LinkedIn as the anchor of a full online presence, setting the voice, the posting rhythm, and tying it to the wider site and platform activity around it.
Result: From no presence at all to a name his industry actually looks for.
Artist Development
Industry: Music & Entertainment
Client: Private
Challenge: Getting real press coverage for a roster of A-list acts, while separately running the full business side for one of the scene’s most established names.
Action: Wrote and placed press releases, handled album reveals, and ran interviews. Separately, built yearly campaigns and coordinated teams for one act’s business operations.
Result: Every release placed, every time. Years spent at number one for the act whose business side she ran.
Event Management
Industry: Music & Events
Client: Private
Challenge: Needed both a presence at established festivals across Europe, the Middle East, and brand-new events built entirely from scratch.
Action: Secured world-class lineups and ran full festival production, booking, logistics, and press across new markets and established ones alike.
Result: These weren’t small shows. World-class lineups, sold-out crowds, and festivals people still talk about long after the last set ended.
Movement Build
Industry: Personal Development
Client: Private
Challenge: A published philosophy had eventually grown into a large, devoted community, but had no digital infrastructure to match its scale.
Action: Built the website, converted the book into a structured course, and set up systems, including donation systems, that enabled the movement to run and sustain itself.
Result: A book with a devoted following became a fully functioning digital movement, not just something people read once and moved on from.
Business Launch
Industry: Logistics
Client: Private
Challenge: A logistics executive launched his business from scratch with no brand, website, or materials, but with a clear vision that had to be matched precisely.
Action: Built the full website to that exact specification, wrote all of its content, and designed the company pitch deck for investor and client conversations.
Result: Matched his exact vision down to the last detail, and it worked: those first conversations turned into paying clients.
Course Scripting
Industry: EdTech
Client: Private
Challenge: Subject-matter experts had valuable knowledge but no structured learning experience. Projects ranged from one course to complete learning libraries.
Action: Designed the learning architecture, wrote curricula, lesson scripts, assessments, and learning materials.
Result: Courses launched with clear structure and consistently strong enrollment, from standalone programs to full learning libraries.
Discretion is part of the work. Client names are withheld.