If you are starting your own business, company, website, or product, you are considering whether to invest money in advertising, which can be useful, but there is also a more creative way, and that is to send a press release, which is the most exposure for your business without having to spend a lot of money on advertising. You already know that PR means public relations. As Bill Gates, once quoted: “If I was down to my last dollar, I would spend it on public relations.” In PR, it’s not always seen as a necessity for most businesses and is the first thing to go in lean times.
The primary goal of developing relations with the media is to create positive and eliminate negative publicity. The media are strategically important to most organizations. Media relations need to be tailored to the needs and activities of the company. Unlike classic advertising, which aims to convey to people what the advertiser wants to emphasize, PR provides evidence, facts, and opinions that help people come to certain conclusions on their own.
Public relations have evolved in recent years. Unlike traditional PR when one thinks of traditional media like radio, TV, and magazines and newspapers, online PR is a set of all actions that you would take online to convey your message to people who would be interested in it. Online PR is addressed to
- Online columnists and writers
- Websites & brand sites
- Users of social networks
- Organizers of certain events
- Different organizations
- Web searchers
Perhaps it is better to say that online PR is a set of all actions you would take using the Internet to attract the attention of the online media, or wherever someone would be interested in your message and reach more people through social sharing. They could see and hear it and then pass it on to others. In short, Online PR is a way to talk about you through various communication channels.
Public relations are one of the most important functions in your business. It is human nature to base our understanding of most things in life on what our environment thinks about something. Ask yourself if you would have bought a product before because you saw an attractive advertisement for it or because your friends recommended it to you. In principle, we make most decisions in life based on someone’s opinion, which is an authority for us.